January 15, 2007

Trusting your instincts

decision making,unconscious processes — thomasr @ 3:40 pm

decision-making.jpgA University College London study has found that you are more likely to perform well if you do not think too hard and instead trust your instincts. The paper, published online in the journal Current Biology, shows that, in some cases, instinctive snap decisions are more reliable than decisions taken using higher-level cognitive processes.

Participants, who were asked to pick the odd one out on a screen covered in over 650 identical symbols, including one rotated version of the same symbol, actually performed better when they were given no time at all to linger on the symbols and so were forced to rely entirely on their subconscious. Click through for more.

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December 29, 2006

The effort-decision brain circuitry

comparative studies,decision making — thomasr @ 12:32 pm

What are the brain areas responsible for decision making? And is there a difference between easy and hard decisions? In an article in Cerebral Cortex, researchers find that amygdala and prefrontal cortex form an interconnected neural circuit that may mediate effortful decision-making.  Click through for abstract. HubMed.

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