November 3, 2008

Human Brain is Capable of Subliminal Conditioning, Study Shows

From The Dana Foundation: Imagine you are playing a game of poker. Watching your opponent, you have a gut feeling that if you raise the bet, he will fold. You decide to go with your intuition and it works.

Were you just lucky?

According to neuroscientist Mathias Pessiglione, the gut feeling you experienced could be the result of your brain picking up subliminal cues from your opponent and associating them with a positive outcome. Pessiglione uses a poker game as a possible real-life example of the kind of subliminal instrumental conditioning that he and his colleagues at the Institut National de la santé et de la recherche médicale (INSERM), a public research institute in Paris, have demonstrated for the first time in the human brain.

They report the results of a carefully designed study using a system of masked cues matched to win or loss outcomes in the Aug. 28 issue of the journal Neuron.

Click here for complete article.

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